What is SMM?

Similar to SEM, SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.


Social Media Marketing

Define your audience

Identify your target customer’s demographic, including:

  • Age
  • Gender
  • Occupation
  • Income Level
  • Educational Level
  • Type of Industry
  • # of Employees
  • Type of Business
  • Revenue

Create shareable content

Keep these tips in mind:

  • Keep posts 300-500 words
  • Include a featured image and relevant meta description in your post
  • Optimize posts to include target keyword
  • Make sure you have a call to action
  • Make sure you have a social sharing button

Your type of content should include should

Get your SOCIAL on!


These tips will help you dominate Facebook.

  • Figure out how many times you want to post a day
  • Use paid ads to promote content, increase awareness and offer discounts
  • Respond to fans
  • Tag relevant pages if you’re discussing about them.


On twitter, you need to know these tips.

  • How many tweets to send on daily. Tweets should include
    • Blog posts circulation
    • Content offers
    • Call to action
    • Attach image
  • Retweet influencers
  • Follow new people everyday
  • Monitor keywords and mentions
  • Respond to tweets


Linkedin is a different breed, here’s what you need to know

  • Update your status a few times a week
  • Scan industry groups a few times a week
  • Learn to update your company profile
  • Use linkedin to research prospects


Make sure you use these tips

  • Share your content a few times a week
  • Promote posts from influencers in your industry
  • Circle new people everday
  • Offer hangout sessions
  • Make sure your posts are public


Pinterest will be useful when you use these tricks

  • Add keywords in your pins
  • Add boards clients would be interested in
  • Follow new boards each week
  • Make sure pins and linked back to your website


When marketing on youtube, keep this in mind

  • Create a video that showcases your expertise
  • Ask questions from fans and create videos to address them
  • Add fun in your videos
  • Use a videographer for events


Slideshare is a great platform. Here’s what you need to know

  • You can use slideshare for
    • Presentation
    • Infographic
    • eBooks
    • Case studies
  • Update your account consistently
  • Find great posts and convert them to slides
  • Don’t forget to credit source.



  • Post on your company Facebook page
  • Monitor Twitter mentions & retweets
  • Update your status on LinkedIn
  • Promote an event on Google+
  • Add new Pinterest boards
  • Subscribe to YouTube channels
  • Add content to SlideShare

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