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SEO Checklist – Pierre Joannette
SEO

SEO Checklist

Free SEO Checklist

SEO Checklist

Each item are important factors that search engines look for when crawling your website.

1. Your Keywords

Selecting your keywords
Prioritize your keywords

2. Domain name / Filename

Domain Registration
Keyword in domain name
Keyword in filename
Length of Website Address

3. Keyword Placement

Keyword in title tag <title></title>
Keyword in Description Meta-tag
Keyword in Keyword Metatag
Keyword in Content
H1, H2 and H3 (Heading)
Keyword Font Styles

4.1 Internal Links

Keyword in links to internal site pages
Valid internal links
Efficient linking

4.2 External / Outgoing Links

Quality Links
Inspecting your Links
Title and Description
Limit number of links on a page

4.3 Incoming Links (backlinks)

Quality of Referrer
Trend of link popularity
Anchor Text
Age of Link
Number of Outgoing Links on Referrer Page
Position of Link
Trusted Websites

5. On-Page Factors

Home Page
Over optimization penalty (OOP)
File Size
Freshness of Pages
Frequency of Updates
Site Age
Dynamic Pages
Texts inside Images
Excess JavaScript
Inline Frames and Frames
Hidden links / texts
Cloaking
Duplicate content
Understandable Content

6. Off-Page Factors

Traffic Buying / Link Schemes
A minimum of one backlink
Buying Links
Server IP Address
Server Reliability and Uptime

7. User Activity

Search Engine Traffic
Click through Rate (CTR)
Time spent on page
Monitoring Bookmarks

8. Gathering Links

Collecting Links
Unique Content
Articles
Press Release
Forums / Guest books / Blogs
Sponsoring
Directories

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