SEO Checklist

SEO Checklist

Each item are important factors that search engines look for when crawling your website.

1. Your Keywords

Selecting your keywords
Prioritize your keywords

2. Domain name / Filename

Domain Registration
Keyword in domain name
Keyword in filename
Length of Website Address

3. Keyword Placement

Keyword in title tag <title></title>
Keyword in Description Meta-tag
Keyword in Keyword Metatag
Keyword in Content
H1, H2 and H3 (Heading)
Keyword Font Styles

4.1 Internal Links

Keyword in links to internal site pages
Valid internal links
Efficient linking

4.2 External / Outgoing Links

Quality Links
Inspecting your Links
Title and Description
Limit number of links on a page

4.3 Incoming Links (backlinks)

Quality of Referrer
Trend of link popularity
Anchor Text
Age of Link
Number of Outgoing Links on Referrer Page
Position of Link
Trusted Websites

5. On-Page Factors

Home Page
Over optimization penalty (OOP)
File Size
Freshness of Pages
Frequency of Updates
Site Age
Dynamic Pages
Texts inside Images
Excess JavaScript
Inline Frames and Frames
Hidden links / texts
Duplicate content
Understandable Content

6. Off-Page Factors

Traffic Buying / Link Schemes
A minimum of one backlink
Buying Links
Server IP Address
Server Reliability and Uptime

7. User Activity

Search Engine Traffic
Click through Rate (CTR)
Time spent on page
Monitoring Bookmarks

8. Gathering Links

Collecting Links
Unique Content
Press Release
Forums / Guest books / Blogs

SEO guidelines:

Title tag

Add your keyword to your title tag.
Google show 66 characters in their search results listing.
Yahoo allow listings up to 120 long.

Meta Description tag

Add your keyword to description tag.
An optimum word count is between 12 – 20 words.
Meta tag should not be less then 55 Characters.
Your description meta tag should not exceed 255 Characters.
Density keyword 10% to 15%.

Meta Keywords tag

Add your keyword to the meta keyword tag.
keywords meta tag should not be less then 200 Characters.
keywords meta tag should be 25 differents keywords.


Some search engines give extra importance to the keyword appearing within your URL.


Consider your content to include your keyword in H1, H2 or Bold tags.

Image Alt Tags

Consider adding your keyword to a few of your ALT tags (minimum 2).

Link Text

Consider adding text links using your keyword.

Body Content

Add your keyword to your body content.
Minimally, 200 to 250 words tend to rank higher than lighter pages.
Adding your keywords 3-4 times by 200 words.

Create the following


Google Page rank is based on backlinks. Backlinks are Links pointing to your website from another website. The more back links you have the higher your PR will be.

Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website.

Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article.

Remember the more links you have the higher your PR will be.