Each item are important factors that search engines look for when crawling your website.
1. Your Keywords
Selecting your keywords
Prioritize your keywords
2. Domain name / Filename
Keyword in domain name
Keyword in filename
Length of Website Address
3. Keyword Placement
Keyword in title tag <title></title>
Keyword in Description Meta-tag
Keyword in Keyword Metatag
Keyword in Content
H1, H2 and H3 (Heading)
Keyword Font Styles
4.1 Internal Links
Keyword in links to internal site pages
Valid internal links
4.2 External / Outgoing Links
Inspecting your Links
Title and Description
Limit number of links on a page
4.3 Incoming Links (backlinks)
Quality of Referrer
Trend of link popularity
Age of Link
Number of Outgoing Links on Referrer Page
Position of Link
5. On-Page Factors
Over optimization penalty (OOP)
Freshness of Pages
Frequency of Updates
Texts inside Images
Inline Frames and Frames
Hidden links / texts
6. Off-Page Factors
Traffic Buying / Link Schemes
A minimum of one backlink
Server IP Address
Server Reliability and Uptime
7. User Activity
Search Engine Traffic
Click through Rate (CTR)
Time spent on page
8. Gathering Links
Forums / Guest books / Blogs
Add your keyword to your title tag.
Google show 66 characters in their search results listing.
Yahoo allow listings up to 120 long.
Meta Description tag
Add your keyword to description tag.
An optimum word count is between 12 – 20 words.
Meta tag should not be less then 55 Characters.
Your description meta tag should not exceed 255 Characters.
Density keyword 10% to 15%.
Meta Keywords tag
Add your keyword to the meta keyword tag.
keywords meta tag should not be less then 200 Characters.
keywords meta tag should be 25 differents keywords.
Some search engines give extra importance to the keyword appearing within your URL.
Consider your content to include your keyword in H1, H2 or Bold tags.
Image Alt Tags
Consider adding your keyword to a few of your ALT tags (minimum 2).
Consider adding text links using your keyword.
Add your keyword to your body content.
Minimally, 200 to 250 words tend to rank higher than lighter pages.
Adding your keywords 3-4 times by 200 words.
Create the following
Google Page rank is based on backlinks. Backlinks are Links pointing to your website from another website. The more back links you have the higher your PR will be.
Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website.
Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article.
Remember the more links you have the higher your PR will be.