google dashboard

Google Analytics Dashboard




1. General Analytics Dashboard

Get a glimpse of everything: SEO, social, referral traffic and more.

Metrics:

  • Unique visitors
  • Unique visitors from SEO, social media
  • How people find your website: organic, referral, direct
  • Top keywords (non-branded)
  • Top vewied pages
  • Social networks sending the most traffic
  • Referral websites (excludes major websites like Google and social networks)
General Analytics Dashboard

General Analytics Dashboard

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2. SEO Analytics

My favorite Google Analytics dashboard. Learn your top keywords, locally searched keywords, and even what people are searching to find specific product/service pages. In my case it would be WordPress SEO, but you can adjust the filter to include your own product/service.

Metrics:

  • Unique visitors from SEO
  • Top keyword (non-branded)
  • Chicago keywords (for local SEO, change this to your city)
  • Keywords related to “WordPress SEO” (a service I offer – change this to one of yours)
  • Search engines used: Google, Yahoo, Bing…
  • Top viewed pages from SEO
  • Cities finding your website through search
SEO Analytics

SEO Analytics

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3. Social Media Analytics

Find out what social networks are driving the most traffic, along with other useful social data. This dashboard breaks down most main social networks into their own widget. Most of these widgets were taken from Sharon Hall’s Google Analytics dashboards. And, I know. My social media is a pretty weak right now. Stay tuned.

Metrics:

  • Visits from each major social network
  • Most socially shared content
  • Top “socially referred” pages
  • Location of social media visitors (creepy yet?)
 Social Media Analytics

Social Media Analytics

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4. Geography Dashboard

Especially if you’re doing local marketing, you might want to know where your visitors are from. Try using filters in the “maps” widget to cross reference it with a specific piece of data.

Metrics:

  • Visits by city
  • Visits by state
  • Visits by continent
  • Cities with slow load times
Geography Dashboard

Geography Dashboard

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5. Mobile Analytics

Have a mobile website? This custom dashboard might be telling you to get one. Or if you already have a mobile site, are people finding what they need or are they bouncing away? On Ipad? Iphone? Check it out.

Metrics:

  • What % of visitors are mobile
  • What mobile devices they’re using
  • Top mobile content
  • Top Ipad content
  • Top Iphone content
  • Average time on site for mobile visitors
  • Bounce rate by mobile device
Mobile Analytics

Mobile Analytics

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6. Entrances/Exits

Where do people enter your site, and where do they leave? Use this custom Google Analytics dashboard to find the pages where people leave your site the most. This may indicate you need to improve that page’s content.

Metrics:

  • What pages people enter your site most
  • What pages people exit your site most
  • Average pages viewed per visit
  • Bounce rates
  • Pages with the highest bounce rate
Entrances/Exits

Entrances/Exits

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7. Technical Dashboard

This one may be more useful than you think. For example, if you know the pages with the slowest load time, you know you need to optimize them to load faster. Plus lots of other great technical data.

Metrics:

  • Average page load time
  • Slowest loading pages
  • Operating systems used
  • Bounce rate by browser
  • Average time on site
  • Days between visits
Technical Dashboard

Technical Dashboard

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Create Your Own Custom Dashboards

Want to setup your own custom Google Analytics dashboards? Login to Google Analyticsand look to the left on the main menu. You will see the Dashboard section where you can add new custom dashboards. Add a dashboard and create a few widgets with your metrics.

More dashboards for the addicts:

If you found these dashboards helpful, please share.
Pierre Joannette

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